#studentsproject
AI+ Experience design/future of retail
This project exemplifies our hallmark experience design process refined through years of creating innovative retail environments as a part of Campaign Design, award winning design agency in London.
We strategically supercharged our proven methodology by integrating uses of generative AI tools to co-create and test concepts.
Your students acquire future-ready professional skills for the evolving design landscape by learning best practices of human-centered experience design combined with ethical applications of generative AI.
Ola is a design educator with extensive experience developing innovative educational programs. She has successfully taught diverse, multicultural learners and implemented adaptive teaching strategies as an academic director in the UK, China, and UAE. Ola understands the global employment landscape in the creative industries and provides guidance for graduates seeking worldwide opportunities
Methodology:
Project based learning at its best. Created based on real world projects for global brands.
#1 Industry orientated
With real-world design experience under Ola's belt, strategic briefs are crafted by this to guide projects to success. Briefs are developed using proven stages and methodologies that enable air-tight strategy and design. Projects are kicked off with intensive ideation fuelled by the diverse perspectives of the team. Through rapid iterations, the singular design concept aligned with desired branding and messaging is honed in on. Strategically-led, creatively-inspired design that transforms brands and drives business growth is the result.
#2 Up to date AI tools
We stay ahead of the curve with cutting-edge AI tools. As pioneers in this space, we're continually experimenting with and integrating the latest advancements into our practice. This allows us to hand-pick the optimal tools to unleash your students' creativity while delivering practical solutions. The result is access to the best of AI - empowering students to push creative boundaries while keeping concepts achievable. You get the best of both worlds: visionary ideas and practical execution
#3 Rich interactive courses
Passion for design fuels everything we do. We continuously engage with students, pushing their boundaries and equipping them with a critical perspective. Our goal isn't just creative solutions - it's meaningful proposals that satisfy client needs while tapping into the latest trends. We empower students not only to unleash their imagination, but to channel it strategically. This ensures their designs don't just look visionary on paper, but actually deliver impactful outcomes for real-world clients.
Course structure:
Part I: Introduction
Session 1:
Strategic approach to Generative AI
Objective :
Establishing foundations in Generative AI that will supercharge strategy and design development with responsible and ethical use in centre
Outcomes:
Defined AI tools and work flow for the project
Session 2:
Introduction to experience design and future of retail
Objective :
Study of conceptual basis and practical delivery of experience design projects in the retail category.
Outcomes:
Case studies of best practise locally and internationally
Part II: Research and analyses
Session 3:
Brand research
Objective :
In depth analyses of a chose brand and positioning among competitors.
Outcomes:
Brand analyses, brand positioning, target personas
AI+ value
Significantly faster turnaround, ability to synthesise large volumes of brand data into key insights, detailed data based persona development
Tools used:
Chat GPT, Bing
Session 4:
Experience themes and customer needs
Objective :
Analyses of human fundamental need in the context of experience design and matching them with distinct experience themes.
Outcomes:
Experience theme matrix for a brand
AI+ value
accelerate ideation and initial testing, rapid, visualizations make themes more tangible and actionable
Tools used:
Chat GPT, Midjourney
Part III: Strategy
Session 4:
Experience themes and customer needs
Objective :
Analyses of human fundamental need in the context of experience design and matching them with distinct experience themes.
Outcomes:
Experience theme matrix for a brand
AI+ value
accelerate ideation and initial testing, rapid, visualizations make themes more tangible and actionable
Tools used:
Chat GPT, Midjourney
#TogetherWeCan
Contact us for more details
Thank you!
London • Dubai • Shanghai • Adelaide
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